It's the dawn of a new Hyundai
It’s Hyundai, by the way.
2023 marks the dawn of a new Hyundai in the UK. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era there is a change to the pronunciation of the brand in the UK, bringing it in line with the global organisation and it’s Korean heritage.
The new campaign raise’s awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.
"Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai."Ashley Andrew, Hyundai Motor UK Managing Director